1Ulysses — On Choice
The tyranny of the open tab
We mistake having options for having freedom. A look at why more choices reliably make us less happy, and what the brain is actually optimizing for when it stalls.
↓ Now see who profits from exactly that ↓
2Ilias — On Attention
You can’t buy attention, only rent it
The market for eyeballs is a lease with rising rent. Why every channel eventually turns against the people who depend on it.
3Ulysses — On Philosophy
The myth of the rational actor
Economics assumes a person who has never existed. What happens to a theory when its central character is fiction.
↓ And the machinery built to exploit it ↓
4Ilias — On Pricing
The most expensive number is the first one
Every price after the first is read in relation to it. How anchoring quietly decides what a thing is worth before anyone does the math.