Every essay, one index

Topics.

Ulysses and Ilias, side by side. Browse by theme instead of by strand.

The map
ULYSSESILIASWe named everything and fixed nothing · On LabelsWe named everything and fixed nothingOn LabelsThe tab you'll never close · On ChoiceThe tab you'll never closeOn ChoiceYou are your defaults · On IdentityYou are your defaultsOn IdentityI've never met the rational actor · On PhilosophyI've never met the rational actorOn PhilosophyThe most expensive number is the first one · On PricingThe most expensive number is the first oneOn PricingYou can't buy attention, only rent it · On AttentionYou can't buy attention, only rent itOn AttentionNobody wants the product · On PositioningNobody wants the productOn Positioning
Why people actWho profitsLines join an essay to its counterpart in the other strand.6 more in progress, not yet published.

7 essays

  1. UlyssesOn LabelsWe named everything and fixed nothing4 minJun 2026
  2. IliasOn PricingThe most expensive number is the first one3 minMay 2026
  3. UlyssesOn ChoiceThe tab you'll never close4 minMay 2026
  4. UlyssesOn IdentityYou are your defaults4 minApr 2026
  5. IliasOn AttentionYou can't buy attention, only rent it4 minMar 2026
  6. IliasOn PositioningNobody wants the product3 minFeb 2026
  7. UlyssesOn PhilosophyI've never met the rational actor4 minDec 2025