Every essay, one index

Topics.

Ulysses and Ilias, side by side. Browse by theme instead of by strand.

The map
ULYSSESILIASThe tyranny of the open tab — On ChoiceThe tyranny of the open tabOn ChoiceYou are your defaults — On IdentityYou are your defaultsOn IdentityThe myth of the rational actor — On PhilosophyThe myth of the rational actorOn PhilosophyThe most expensive number is the first one — On PricingThe most expensive number is the first oneOn PricingYou can’t buy attention, only rent it — On AttentionYou can’t buy attention, only rent itOn AttentionNobody wants the product — On PositioningNobody wants the productOn Positioning
Why people actWho profitsLines join an essay to its counterpart in the other strand.6 more in progress, not yet published.
On Attention1 essay
You can’t buy attention, only rent itIlias· 1 min
On Choice1 essay
The tyranny of the open tabUlysses· 1 min
On Identity1 essay
You are your defaultsUlysses· 1 min
On Philosophy1 essay
The myth of the rational actorUlysses· 1 min
On Positioning1 essay
Nobody wants the productIlias· 1 min
On Pricing1 essay
The most expensive number is the first oneIlias· 1 min